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Action Man is an action figure originally produced and sold in the United Kingdom by Palitoy Ltd (a British subsidiary of General Mills) of Coalville, Leicestershire in 1966. The figure was originally based on the United States G.I. Joe figure (including the same hot features) but with a British military theme. The toy was produced until 1984.
In the early 80s, a range of 10cm versions of Action Man was launched as Action Force. By 1985, Palitoy had stopped making original figures and were repackaging G.I. Joe figures as Action Force. In 1990 the name Action Force was dropped and the toys were sold under their original G.I. Joe name.
Action Man was relaunched in 1996 by Hasbro. This version of the toy tended away from the more militaristic theme in favour of an "extreme sports" theme, and introduced a fantasy terrorist antagonist in the form of Dr. X.
A computer animated children's television series, Action Man, and a video game are based around on these characters.
In most U.S. toy stores, various versions of Action Man toys may usually be found.
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